Craig Sanders has spent thirty-five years across accounting, technology and advisory work in New Zealand — from building software in London to running an advisory practice from the Coromandel. Menu Verified came from two places: watching good local venues lose search traffic to PDFs, and years of personal work on metabolic health that made him realise how badly dietary-specific diners are served.
The model is deliberately simple: structured data, honest tags, a standard applied the same way in every town. No venture capital, no growth-at-all-costs — a tool that works, priced so a bakery can afford it.
Based in Whangamata. Ask him about the snapper.